fbpx RELATIONAL RETAIL AT ATLAS KIND - Open Studio
RELATIONAL RETAIL AT ATLAS KIND
great world city
RELATIONAL RETAIL AT ATLAS KIND
great world city

TYPOLOGY
RETAIL
CLIENT
ATLAS KIND
AREA
70 SQM
SCOPE
DESIGN CONSULTANCY

For new retail label Atlas Kind, true north is found in responsibly made clothes as a kind and compassionate worldview. In tune with the sustainable aspirations of Atlas Kind, Open Studio conceptualised a relational interior to educate and engage with new brand purveyors.

Aimed at building stable and foundational relationships for future engagement, the shop was designed as an educational classroom on responsible retail. A decidedly non-transactional space, the interior is a warm cosy room scattered with timber volumes concealing obvious retail functions like fitting rooms or cashier, and a large bulletin board for brand resource information.

Familiar timber balustrudes and old furniture from old residential homes were salvaged and refurbished with care, then integrated into the retail interior. For a contemporary touch to the upcycling approach, stainless steel in hairline finish was paired with deep timber as a composition of the Atlas Kind palette.

Entry portal transports you to the compassionate world of Atlas Kind
Detail of the brand signage bathed in abundant diffused light
A combination of stainless steel and stained ply marks the brand identity
Atlas Kind is a warm room of familiar timber motifs made contemporary with slivers of stainless steel
Detail of the entry light box
A composition of scattered volumes inside Atlas Kind
An educational interior with the bulletin board sharing brand resource information
Deconstructing a transactional environment, we introduced a free-standing counter for the cashier
The cashier counter sits on refurbished timber legs salvaged from old solid timber balustrades
Textural details of Atlas Kind
Vignette of the retail section
Floor mounted retail racks with a backdrop banner composed of deadstock fabrics
Retail racks are peppered with salvaged solid timber elements
Detail of a refurbished teak chair
A shirt shelf in stainless steel finish is also built over a refurbished teak chair
Detail of the refurbished timber balustrades used for retail racks
The Atlas bulletin board educates on brand resource information
The fitting room is housed as a free-standing volume
A stainless steel counter for t-shirt bar
Detail of the fitting room lighting
The open top allows the lightbox feature to wash the fitting room with uniform diffused lighting, simulating daylight.
Detail of the stool made of recycled plastics
Detail of the corner mirror