Open Studio has crafted the first KSISTERS experience store in Singapore, a flagship for the multilabel brand that showcases Korean beauty and lifestyle products.
Embodying KSISTERS’ core values of accessibility to Korean culture, Open Studio has created a welcoming, captivating entryway that establishes a strong brand presence within the retail mall environment. The design creates a visual dialogue between modern beauty aesthetics and the timeless wisdom of Korean traditions. Interlocking timber elements and ethereal resin volumes serve as the central visual language, defining the KSISTERS spatial identity.
Focused on delivering an experiential retail journey, the store design prioritises customer engagement. An abstracted Hanok roof structure frames the shopfront, setting the tone for the retail circulation. Inside, the layout is divided into three distinct zones, each carefully placed to offer an inclusive experience. These sections encourage customers to linger at product islands and explore products at their own pace. The perimeter walls, clad in warm tiles, showcase a variety of products while optimising customer flow. Open shelving, featuring backlitted classic Korean timber screens, adds depth and subtlety to the store’s ambiance.
Rich in tactile detail, the materials—timber screen lightboxes, granite flooring, timber structures, and metal chains—pay homage to the Korean Hanok, imbuing the space with a sense of grounded heritage. This is balanced by custom resin volumes, whose translucent, light-filled walls display seasonal botanical arrangements. These elements introduce an ephemeral softness, offering a delicate contrast to the solid textures and completing the store’s thoughtfully curated interior mood.
