Our Second Nature’s new flagship, designed by Open Studio, was recently completed at Great World City (GWC). Previously also located inside the shopping mall, the fashion retailer’s relocation is a result of the mall operator’s efforts to refresh its retail layout.
The design establishes a new engagement with the mall circulation, opening up the store to capitalise on its atrium frontage and adjacent paths, via two recessed entries. An enigmatic rotonda functions as a now important node in the mall. First, its translucency acts as a magnet drawing curious shoppers and simultaneously functions as a distinct landmark to the newly refreshed mall layout. Second, as an aesthetic marker centered to its retail floor, the rotonda marks the key spot for its special collections and launch events, a strategic place for loyal brand followers to revisit seasonally.
Our work aims to increase and diversify Our Second Nature’s identity for a wider audience. This was done by strategic planning of the market sections to allow its diverse shoppers to leverage different paces, either through a quick browse or a leisure meander through the store.
Materially, the curated combination of materials and textures drew on the brand’s aspiration for an elevated, brand coordinated interior. Soft textured cream walls paired with ecru handmade clay tiles fill the expanse of its open plan, while the brand’s pale blue features at thresholds via a micro-cement flooring and glossy painted walls.
For a sense of scale in the expansive open plan, key materials like the glass block and handmade clay tiles retain an elegant ratio of 1:2 to function as units of measure in space.
These materials together with the strategic spatial layout form the architectural strokes reshaping the various brand sections into one continuous space, more than a place to shop – a lifestyle destination.