great world city
great world city

245 SQM

Our Second Nature’s new flagship, designed by Open Studio, was recently completed at Great World City (GWC). Previously also located inside the shopping mall, the fashion retailer’s relocation is a result of the mall operator’s efforts to refresh its retail layout.

The design establishes a new engagement with the mall circulation, opening up the store to capitalise on its atrium frontage and adjacent paths, via two recessed entries. An enigmatic rotonda functions as a now important node in the mall. First, its translucency acts as a magnet drawing curious shoppers and simultaneously functions as a distinct landmark to the newly refreshed mall layout. Second, as an aesthetic marker centered to its retail floor, the rotonda marks the key spot for its special collections and launch events, a strategic place for loyal brand followers to revisit seasonally.

Our work aims to increase and diversify Our Second Nature’s identity for a wider audience. This was done by strategic planning of the market sections to allow its diverse shoppers to leverage different paces, either through a quick browse or a leisure meander through the store.

Materially, the curated combination of materials and textures drew on the brand’s aspiration for an elevated, brand coordinated interior. Soft textured cream walls paired with ecru handmade clay tiles fill the expanse of its open plan, while the brand’s pale blue features at thresholds via a micro-cement flooring and glossy painted walls.

For a sense of scale in the expansive open plan, key materials like the glass block and handmade clay tiles retain an elegant ratio of 1:2 to function as units of measure in space.

These materials together with the strategic spatial layout form the architectural strokes reshaping the various brand sections into one continuous space, more than a place to shop – a lifestyle destination.

Our work for Our Second Nature establishes a new engagement with the mall circulation
The primary entry facing the mall atrium is recessed to draw people into the store.
A refurbished bench set outside the store expresses the brand's value of generosity
A close up to the free standing walls
OSN's brand signage is lightly cast in spot light to evoke a sense of nature
The cashier is a monolith extruded from the retail floor with thoughtful details integrated
The cashier forms the backdrop to the shop and is visible from both recessed entries.
To increase and diversify OSN's identity for a wider audience, its various market sections were positioned strategically
Sited by the shopfront, the menswear section encourages shoppers to pop in for a quick browse
Racks are lined along a textured wall surface and flushed in generous lighting.
A custom pouf designed for leisurely shopping and restful waiting
View of the primary and secondary rotonda as important thresholds in the open retail floor.
The glass rotonda marks the key spot for its special collections and launch events.
Glass blocks were paired with microcement floors and glossy ceiling in the OSN colour.
The rotonda structure carries detachable clothes rack, giving flexibility to the space when removed.
The enigmatic glass rotonda on its exterior functions as a now important landmark in the mall
Closeup details of the cove lighting that enhances the glass rotonda, giving it presence inside the mall
The secondary entrance is marked by two curves
Detail of the subtle architectural lighting that differentiates the store from others
A serene view of the shop upon entry
An efficient layout for staff moving through the store, cashier and fitting room concierge
The value of thoughtfulness intrinsic to the brand was embodied at the cashier counter.
A playscape to lifestyle merchandising keep shoppers browsing while queueing.
Lifestyle merchandise offerings are located outside the fitting room, perfect for browsing while waiting.
The secondary rotonda for the fitting room concierge forms the threshold transitioning from the open retail floor to the private fitting room.
The rotonda interior is marked by the brand colour in microcement paired with a glossy ceiling.
An expressive counter anchors the fitting room concierge.
Warm timber wall panelling creates a sense of decompression before entry into the fitting room.
The S-curve linen curtains lend visual elegance and softness to the fitting room.
Thoughtful details inside the fitting room
A view of the fitting room interior