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THE SCENOGRAPHY OF RESTAURANT SEROJA
duo galleria
THE SCENOGRAPHY OF RESTAURANT SEROJA
duo galleria

TYPOLOGY
HOSPITALITY
CLIENT
SEROJA
AREA
255 SQM
SCOPE
DESIGN CONSULTANCY

A gastronomic experience in a restaurant is usually bookended by the journey between the door and one’s seat. In conceiving Seroja – a malay-archipelago inspired restaurant, we orchestrated a spatial journey that mirrors the balance of decadence and humility of this culinary concept. Guests move through a non-linear path picking up visual cues, through a sequence designed to build suspense leading to the climax of the dining experience.

These visual cues are sculptural forms drawn from site-specificity, and obliterated of right-angles. Deliberately tilted on a non-parallel axis, they sculpt an experiential journey subjective to the visitor’s movement through it. Finished in textural materials in subdued shades, the interior spatially conveys an opulent menu set in a refined home.

Fundamentally, the design is about walking and looking – crafting a journey that carries the flavours of Chef Kevin Wong’s malay archipelago roots into a multi-sensorial one.

Feature: A Sculptural Journey — Design Anthology (design-anthology.com)

We sculpted Seroja's interior to embrace the geometry of Duo Galleria's architectural massing.
A warm palette of curated sculptural volumes form the first impression of the space.
An ode to Wayang Kulit, the main signage utilises shadow play to set the cuisine's cultural context.
Set on an oblique axis, guests get a sneak peek of the experiential journey from the entry foyer.
The sculptural form of the reception counter
Simplicity in form and textural richness are the key tenets of the design language.
For a soft detail, the heavy sculptural form is detailed to sit lightly on ground
Diffused lighting is employed for a floating effect enhancing the drama of entry into the dining zone
Warm bodies of timber volumes coupled with reflections of the external lush greenery create a sense of a semi-outdoor foyer.
The annular waiting area is designed like a hospitable living room.
An articulated extrusion from the ceiling acts as a skylight, suffusing the feature exhibit in soft glow.
Lounge chairs allow guests to wait comfortably by the bar.
Greenery and daylight fill the private dining section
The stage is set for the home-coming of malay archipelago flavours.
Island dining dissolves boundaries between guests and chefs, creating a 3-way dialogue of tasting, viewing, and conversing.
A sensual dining chair was selected to pair with the sculptural island counter.
The show kitchen and island dining allows an intimate session between the chefs and 30 diners.
Expressive ceiling coves formed by playful shapes references the archipelago islands of Seroja's culinary concept.
Cool slivers of display shelves provide visual balance against the warm timber storage volumes.
The semi-private dining area is swathed in a translucent curtain and adorned with Foscarini Gregg suspended lamps.
Soft sheers determine the boundary of the semi-private dining zone, providing an air of mystery.
Seroja is crafted as a multi-sensorial experience encountered through walking, and looking.
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