A gastronomic experience in a restaurant is usually bookended by the journey between the door and one’s seat. In conceiving Seroja – a malay-archipelago inspired restaurant, we orchestrated a spatial journey that mirrors the balance of decadence and humility of this culinary concept. Guests move through a non-linear path picking up visual cues, through a sequence designed to build suspense leading to the climax of the dining experience.
These visual cues are sculptural forms drawn from site-specificity, and obliterated of right-angles. Deliberately tilted on a non-parallel axis, they sculpt an experiential journey subjective to the visitor’s movement through it. Finished in textural materials in subdued shades, the interior spatially conveys an opulent menu set in a refined home.
Fundamentally, the design is about walking and looking – crafting a journey that carries the flavours of Chef Kevin Wong’s malay archipelago roots into a multi-sensorial one.
Feature: A Sculptural Journey — Design Anthology (design-anthology.com)